About Extended Data Solutions

Extended Data Solutions, Inc. is a privately held company with operations in Chicago, Phoenix and Dayton, providing innovative solutions to Fortune 1000 and premier middle-market customers, as well as state and federal political organizations.

Founded by former executives of leading application development and IT consulting firms, Extended Data Solutions is focused on delivering unsurpassed client satisfaction and developing long-term, mutually beneficial relationships. We draw upon 20+ years of quality technology deployments, strong client partnerships and highly practical solutions to focused industries.

Extended Data Solutions’ web-based technology services include an array of innovative applications for variable data, personalized communications, database management and business intelligence. The company holds multiple patents related to its revolutionary Variable Video and Voice inventions.

Our goal at Extended Data Solutions is to leverage data and technology to help our customers meet their objectives – whether it’s driving their bottom line or winning elections. In essence, we help our customers set their static data….in motion.

Management Team

Scott R. Smith| Co-Founder and President

Scott is responsible for Extended Data Solutions strategy, operations, finance and marketing.

Prior to starting Extended Data Solutions and designing the company’s solution offerings, Scott was a founding member and co-CEO of 4SA, Inc., a CRM solutions provider to Fortune 1000 corporations. Mr. Smith managed all operations, finance and marketing efforts of 4SA and later served as the Midwest Director of Operations for Surebridge.

Mr. Smith attended Miami University, graduating Cum Laude with a Bachelor of Science degree in Marketing and began his career with Lexis/Nexis where he achieved several top sales awards.

Brian C. Kipp| Co-Founder and CTO

Brian is responsible for Extended Data Solutions strategy and technology development and infrastructure. He is the primary architect of the solution platforms and oversees ongoing system development initiatives.

Brian has been Microsoft Certified as a Solutions Developer and served as Director of Software Development at 4SA where he successfully managed enterprise software implementations for several Fortune 1000 corporations.

Mr. Kipp holds Bachelor and Master degrees in Economics from Western Illinois University where he graduated Magna Cum Laude and held several technology positions with the Federal Reserve Bank.

James E. O’Hara| Co-Founder and Vice President of Sales

James is responsible for Extended Data Solutions product strategy, business development and customer relationships.

James has pioneered several variable data video and voice contact concepts and has provided consultation to the many Fortune 500 organizations and national political organizations. He is a sought-after speaker on the topics of variable data media communications, voter relationship management and business intelligence.

Mr. O’Hara holds a Bachelor of Arts degree in Political Science from Northwestern University and began his career in consumer packaged goods for Procter & Gamble and the Clorox Company. In the early 90’s, he co-founded 4SA, Inc., a national customer relationship management firm which was later acquired by a leading Application Service Provider.

Intellectual Property

Extended Data Solutions holds multiple U.S. patents related to its Variable Data Media Communications technologies, processes and techniques.

The Lift Factor partnered with PersoniCom to develop personalized audio and video messages that were delivered by e-mail and direct mail. This technology helped us get the attention of our audience and drove a conversion rate which was the highest of all tactics used in the campaign. PersoniCom technology was easy to implement, cost effective and helped us improve the ROI of our campaign.

Kevin Gilligan - Heavy Lifter Sales & Marketing - The Lift Factor

For us, PersoniCom truly represents the next generation in commercial advertising. The team is incredibly talented and the PersoniCom programs have allowed us to introduce our products to an entire new audience with micro-targeted messages.

Brian Tuffin - CEO - Fuse Science

McGohan Brabender corporate clients today relay on PersoniCom variable video technology to communicate extremely complex Affordable Care Act messaging to their employees. Since 1972, we have successfully assisted our clients with the design, implementation and communication of benefits programs. Nothing has achieved this more effectively than PersoniCom variable video messaging

Dave Homan - McGohan Brabender

Our most important constituents are NFIB members. PersoniCom Variable Media Messaging enables our organization to deliver important issue and election alerts in a very personalized and timely manner. At times when political calls clutter up answering machines, PersoniCom messages get through to our members.

Lisa Goeas - National Federation of Independent Businesses

Want to learn more about Extended Data Solutions? Get In Touch